I think Tim O'Reilly's description of Web 2.0 is the best one I've ever seen. Even today this spoiled brat doesn't interoperate properly leaving its users on their little Bubble 1.0 branded islands. A good example of a technology that happened to emerge during these days is instant messenger. It is and was a community of people and projects trying to connect to each other.īubble 1.0 brought the "customer acquisition and barrier to entry" phase with players such as AOL and Yahoo gobbling up companies and focusing on barriers instead of connectivity. The innovation on the Web and the Internet is driven by what David Weinberger has called " Small Pieces Loosely Joined" - a network created by small groups working together around open standards. Part of the principles are a return to fundamental principles. However, I do think that it is important to understand that the recent success and surge in innovation on the Web is due to a semi-new set of principles. Instead of becoming a platform for the future of the Web, it's possible that Web 2.0 is becoming the platform for the short-term future of greedy people. I personally think that people are trying to build Bubble 2.0 on top of Web 2.0. I'm often asked to speak about "Web 2.0". Its low cost means your return on investment from Web 2.0 use could be enormous.Lawrence Lessig has a thoughtful post about something that I've been mentioning in recent talks I've given, but haven't blogged much about. Web 2.0 linking is a classic SEO tactic for a reason: it works extremely well in increasing your SEO ranking. If your Web 2.0 marketing includes backlinks to your website through subdomains such as accounts on Instagram, Facebook, Pinterest boards, and YouTube, and through blogs on WordPress and Tumblr, you will see your company’s SEO ranking skyrocket. It is even better if these blogs each have a niche audience, showing your company or products have appeal across multiple audiences. Instead of only linking to your own website, you have influencers across multiple Web 2.0 platforms sharing information about your topics. InfluenceĬreating links from various blogs to your website creates interest and influence in your company, products, or services. Earned media is free and carries authority. Linking within blogs or on social media may attract the attention of traditional news media, which may lead to stories on your product or service. If you use Web 2.0 in link building, you will be able to link your website multiple times in the same post or in different posts across a variety of websites, apps, and platforms. The only cost is the time or staffing it takes to create posts. Here are some of the main benefits of Web 2.0: Low CostĬreating accounts and blogs on websites, platforms, and apps on Web 2.0 is free, which can be a great equalizer between smaller firms and larger corporations. Whether you are sharing links from blogs or off your main website or tagging keywords and phrases, making the best use of Web 2.0 can optimize your marketing results. There are multiple benefits to marketers in using Web 2.0 in SEO. Understanding the best use of Web 2.0 will result in smarter SEO marketing practices. Web 2.0 includes some well-known websites, applications, and platforms such as Facebook and YouTube, as well as the practices of linking and the tagging of keywords on websites and links. The move into Web 2.0 had readers participating in creating content and sharing their opinions. Web 1.0 had internet users passively reading. You can set up blogs on platforms such as WordPress or Tumblr, create posts, and link back to your website. In short, what is Web 2.0 in SEO? Popularized as a term in 2004 by O’Reilly Media, Web 2.0 refers to websites and blogs that emphasize user-generated content. Through Web 2.0 pages, marketers can link their websites to social media sites and can tag keywords. Web 2.0 link-building is an important SEO tactic, allowing marketers to create their own Web 2.0 sites where they can create links back to their main website. In Search Engine Optimization, links are key to directing viewers to your online presence.
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